ASPCA
ASPCA
Branding
Branding
Overview
The American Society for the Prevention of Cruelty to Animals is a non-profit organization aimed at protecting and advocating for animal rights. They aid animals in many ways such as providing affordable medical care, fighting against animal cruelty, and enforcing laws. This rebrand aims to inspire urgency for the cause while highlighting the friendly bond between humans and animals.
Programs Used
Programs Used
Overview
The American Society for the Prevention of Cruelty to Animals is a non-profit organization aimed at protecting and advocating for animal rights. They aid animals in many ways such as providing affordable medical care, fighting against animal cruelty, and enforcing laws. This rebrand aims to inspire urgency for the cause while highlighting the friendly bond between humans and animals.
Programs Used
Business Cards
Business Cards
Patterns
Patterns
Stationary
Stationary
Pet Bandanas
Pet Bandanas
Volunteer Shirt
Volunteer Shirt
Brand Guidelines
Brand Guidelines
Brand Guidelines
Brand Guidelines
Logo
Logo
Exclusionary Zone
Exclusionary Zone
I designed this logo to convey friendliness and urgency. The exclamation point emphasizes the cause, framed by a circular target for focus. The colors are variations of the American flag's palette.
I designed this logo to convey friendliness and urgency. The exclamation point emphasizes the cause, framed by a circular target for focus. The colors are variations of the American flag's palette.
Concept
Concept
Crimson Paws
Blue Whiskers
Display Font
Display Font
Pinecone MVB Wide
Pinecone MVB Wide
Pinecone MVB Wide
Secondary Font
Secondary Font
Report Semibold
Report Semibold
Report Semibold
